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The Guidelines tab defines how your AI should communicate. This is where you control tone, behavior, and conversation principles to ensure the Experience aligns with your brand and goals.
Dashboard Experiences Create Guidelines

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🎙 Tone & Style

Here you set the communication rules for your Experience. You can define that the AI should:
  • Feel conversational, not like a form or interrogation
  • Be helpful even if the visitor isn’t a perfect fit
  • Match the visitor’s communication style
  • Stay professional and on-brand
These guidelines shape how the AI responds in every interaction.
The Guidelines tab ensures your Experience doesn’t just work correctly — it feels natural, human, and aligned with your brand voice.